A Life of Style: What Not to Wear is Back

For Immediate Release: May 14, 2009 Press Contact: Joanna Brahim, (212) 548-5005, joanna_brahim@discovery.com



VETERAN HIT SERIES “WHAT NOT TO WEAR” RETURNS WITH ALL NEW EPISODES ON TLC Season Seven Premieres on Friday, May 29 Featuring “Blossom” Star Mayim Bialik





(New York, NY) – On Friday, May 29 at 9pm ET/PT, TLC fan-favorite WHAT NOT TO WEAR returns with a brand new season and a very special season opener. In the series’ first episode to feature a celebrity and after numerous “Blossom” references over the course of several seasons, Stacy and Clinton finally take matters into their own hands and nominate actress Mayim Bialik.



Mayim, now a mother of two, admits she is in desperate need of a makeover and welcomes Stacy and Clinton’s expertise as they try and help transform her style from quirky/hippy and uber casual to chic mom-on-the-go. Viewers will take part in Mayim’s journey as she is thrown into an emotional and physical transformation and learns she can still be true to herself with a new, more mature look after ditching her Blossom-reminiscent rags.



Ever wonder what you could actually buy with $5,000? Season seven includes a new portion of the show that breaks down exactly what each contributor was able to purchase with their shopping card. Additionally, Stacy and Clinton will visit brand new cities including Detroit and Denver, and will conduct some of their infamous “ambushes” like never before as they surprise their fashionably challenged nominees during live TV and radio hits.



And in true TLC fashion, viewers will see the highs and lows of these experiences as Season seven proves that there isn’t always a happy ending when one of the contributors has an emotional breakdown over her new haircut. The series will also reach a major milestone during this season, marking its 250th episode.

A Life of Style: Find the Look. Keep the Look. With Stacy London

Fashion expert and host of TLC’s “What Not To Wear”, Stacy London, has teamed up with Woolite® to launch a new web-based fashion and laundry care resource for the “clothes-minded” individual at http://www.findthelookkeepthelook.com/ which launches today!

Stacy helps women find fashionable and seasonless styles while Woolite shows how to keep them looking newer, longer.

It doesn’t stop there! Woolite and Stacy also offer additional tips and sweepstake offers to readers like:

A Chance To Meet Stacy London – Fashion victims are encouraged to compete for a chance to shop and be styled by Stacy in New York. To enter, submit a photo of yourself showing why you need Stacy London’s help to dress more fashionably. In one–to-three sentences explain which style sin was committed in your photo. Stacy London will eventually choose the winner who needs her help the most.

Win A New Wardrobe Every 2 Weeks – Visitors will get the chance to win a new wardrobe from a fashionable Woolite® partner boutique. Drawings will be held every 14 days beginning Monday (March 9th) through the end of July with a prize value of over $15,000 worth of new clothing! The first giveaway: Win a week’s worth of jeans (Citizen of Humanity, True Religion Paige etc).

Inside Fashion Secrets From Stacy London – Stacy and her team of Woolite Style stars created a look book available to consumers which speaks to style-staple trends and also offers solutions on how to launder almost any kind of fabric and fashion.

Check it out today at:
http://www.findthelookkeepthelook.com/